Our Culture &Core Values

We're building more than just technology—we're creating a culture of innovation, transparency, and customer success that drives everything we do.

Our Culture

Building a team that's as innovative as our technology

What We Believe

Innovation Through Simplicity

The best solutions make complex problems feel effortless.

Customer-First Thinking

Every feature starts with understanding our users' real needs.

Continuous Learning

The advertising technology landscape evolves rapidly—so do we.

Transparency & Trust

Open communication and honest feedback drive our best work.

Advisory Board

Experienced leaders guiding our vision and growth

Tom Ferguson

Tom Ferguson

Business Development Strategy

Having played almost every role in ad tech, Tom understands how to build businesses that keep their core focus during rapid growth. Tom's instrumental in guiding the overarching business development strategy and key components to the business.

Max Gideon

Max Gideon

Client Solutions Architecture & Support

Leveraging his work history at companies such as Zynga, Oracle, Siprocal and Genesis Media, Max assists Advanced Curation guiding the platform architecture and assets. His specific focus on programmatic sales, operations and logistics brings a precision-based approach to what Advanced Curation offers Media Buyers.

Zack Gideon

Zack Gideon

GTM Strategy & Marketing Solutions

Zack brings over 20 years of marketing strategy to the table with an emphasis on customer journeys and lifecycle management. His consulting firm, Shoreline Lifecycle, offers Advanced Curation a bridge between brand marketing strategy and agency logistics.

Ben Karetny

Ben Karetny

Programmatic Agency Sales Strategy Development

Ben's experience managing sales at Healthline Media, The Weather Company and Triad Retail Media enables Advanced Curation to develop a product that fits the needs of media buyers. By leveraging his agency-first sales approach we've tailored our platform and Deal Desk to serve media buyers of all sizes.

Chris Martellotti

Chris Martellotti

Enterprise Software Sales Consultant

Software, sales and technology is Chris' strong suit and his role within Advanced Curation is assisting in the development and distribution of our Deal Desk and client platform. Through his work at Quantcast, Pandora, Sendbird and Dolby.io, Chris has experience working with clients of all shapes and sizes.

Experience Our Values in Action

See how our culture of innovation and simplicity transforms programmatic deal creation.