Privacy Policy

Last Updated: October 9, 2026

1. Introduction

Welcome to Advanced Curation LLC ("Advanced Curation," "we," "us," or "our"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services (collectively, the "Services").

By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use our Services.

2. Information We Collect

2.1 Personal Information

We collect personal information that you provide to us, including:

  • Your name, work email address, phone number, and your company or agency name and role
  • Details of the deals you create, such as agency and brand names, targeting, budgets, and dates
  • Messages you send through our contact, bug-report, or support forms
  • The "preferred DSP" and "how did you hear about us" answers on the access-request form

2.2 Automatically Collected Information

When you access our Services, we automatically collect certain information, including:

  • Your IP address and browser and device information (user agent)
  • Login and activity timestamps
  • Pages visited
  • The cookies listed in the Cookies section below
  • Google Analytics and PostHog identifiers, only if you consent

3. How We Use Your Information

We use the information we collect for various purposes, including:

  • Providing and maintaining our Services
  • Processing and managing your programmatic deals
  • Communicating with you about your account and services
  • Improving and optimizing our Services through analytics
  • Detecting and preventing fraud or security issues
  • Complying with legal obligations
  • Resolving disputes and enforcing agreements

Legal bases (EEA and UK users)

If you are in the European Economic Area or the United Kingdom, we rely on the following legal bases:

  • Performance of a contract: providing accounts, deals, and support
  • Legitimate interests: security, fraud and abuse prevention, logging, and improving the Services
  • Consent: analytics cookies
  • Legal obligation: record-keeping and lawful requests

We do not sell or share personal information, we do not use it for targeted advertising, and we do not use it to develop or train artificial-intelligence or machine-learning models.

4. Information Sharing and Disclosure

We may share your information in the following circumstances:

4.1 Service Providers

We share your information with third-party service providers who perform services on our behalf, in these categories:

  • Hosting and infrastructure
  • Database hosting
  • Transactional email delivery
  • Error and performance monitoring
  • Security and abuse prevention (rate limiting)
  • Website and product analytics (only with your consent)

These providers are bound by contract to process your information only on our instructions.

Business information you enter on a deal, such as agency and brand names, is sent to the advertising exchange the deal targets so the deal can be created there.

4.2 Business Transfers

If Advanced Curation LLC is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4.3 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, government agencies).

4.4 With Your Consent

We may share your information with third parties when you have given us explicit consent to do so.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption in transit (TLS)
  • Hosting providers that encrypt stored data at rest
  • Passwords stored only as salted hashes
  • Single-use, hashed, expiring links for invitations and password resets
  • Login rate limiting and lockout
  • Role-based access within each organisation
  • Logging of administrator access to customer accounts

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

6. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

  • Access: Request access to the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information
  • Data Portability: Request a copy of your information in a machine-readable format
  • Object: Object to processing based on our legitimate interests
  • Withdraw Consent: Withdraw consent for data processing where consent is the legal basis

To exercise these rights, please contact us.

If you use Advanced Curation through one of our partners' branded platforms, that partner controls your account data; we will refer your request to them or help them respond.

7. Cookies and Tracking Technologies

We use a small number of cookies, in two categories.

Strictly necessary

  • auth-token: keeps you signed in (7 days)
  • ac-impersonation: support access session (up to 30 minutes)
  • ac_cookie_consent: remembers your cookie choice (1 year)

Analytics (optional)

Google Analytics (_ga and related cookies) and PostHog (ph_ cookies and related browser storage) are set only after you choose "Accept all" or enable analytics in the banner. We use them to understand how our pages are used and to improve them.

A cookie banner appears on our public pages and when you are signed in. You can change your choice at any time through the banner or by clearing the consent cookie. You can also block cookies in your browser settings, although the Services may not work without the strictly necessary cookies.

We do not currently respond to Do Not Track or Global Privacy Control signals.

8. Third-Party Links

Our Services may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to read the privacy policies of any third-party sites you visit.

9. Children's Privacy

Our Services are not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

10. International Data Transfers

Your information may be transferred to and maintained on servers located outside of your state, province, country, or other governmental jurisdiction where data protection laws may differ. By using our Services, you consent to the transfer of your information to the United States and other countries. If you accept analytics, data about your use of our pages is processed by Google LLC (Google Analytics) and by PostHog Inc. (PostHog), whose servers are in the United States.

11. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

13. California and other US state privacy rights

We do not sell or share personal information as those terms are defined in US state privacy laws, and we do not engage in targeted advertising or profiling. Residents of states with privacy laws may exercise the rights in the Your Privacy Rights section above without discrimination.

14. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

Advanced Curation LLC

Contact Us