Why are media buyers still slowed down by Deal ID operations in 2026?
Because Deal IDs are the operational bridge between planning and activation—when that bridge is manual, every campaign inherits delay, rework, and coordination risk.
We keep seeing the same pattern: teams with sophisticated strategy still lose days to spreadsheets, approvals, and negotiations just to stand up or adjust Deal IDs. Advanced Curation exists to put those controls directly in buyer hands.
How does multi-exchange Deal ID creation change day-to-day workflow?
One deal framework can deploy across multiple SSPs—reducing duplicate setup work and cutting the time required to align supply paths.
The platform’s multi-shot exchange creator lets a buyer define a deal once and deploy it across:
| Exchange | What multi-shot deployment reduces |
|---|---|
| PubMatic | Repeated targeting entry and naming drift across consoles |
| Index Exchange | Separate operational threads for the same brief |
| OpenX | Inconsistent deal metadata between partners |
| Magnite | Extra cycles reconciling parallel setups |
What did Advanced Curation announce at launch—and who is it for?
A buyer-first Deal ID platform designed to go from brief to live deal in minutes, without setup fees, contracts, or minimum spend—while preserving existing payment and DSP workflows.
SAN FRANCISCO, CA — March 24, 2026 — Advanced Curation announced general availability of its AI-powered deal management platform for modern media buyers.
The platform targets a persistent friction point: the manual work of creating and managing Deal IDs. Agencies and brands can move from brief to live deal in under five minutes, with no setup fees, no long-term contracts, and no minimum spend requirements.
Built to integrate into existing workflows, Advanced Curation does not require changes to current payment processes or DSP relationships. Buyers log in, enter parameters (or use AI-assisted deal drafting), and receive Deal IDs ready to activate across leading supply-side platforms.
“Deal ID creation has always been a necessary but tedious part of the media buying process. To others, Deal IDs may seem like a small challenge, but these IDs are the atomic unit of value for programmatic media. I've seen firsthand how much time buyers lose to the operational side of deal management.”
— Max Gideon, Founder of Advanced Curation
Which environments and targeting modes does the platform support at launch?
CTV, online video, display, and in-app deal types—managed through one interface with targeting and analytics designed for operational visibility.
The platform supports deal creation across CTV, online video, display, and in-app environments. Smart targeting helps buyers reach audiences by geography, media type, and DSP context, while analytics support ongoing visibility into performance and ROI.
“We've saved days of work by leveraging Advanced Curation's straightforward platform. What used to be an endless stream of emails and negotiations, has been transformed into minutes of work. Advanced Curation has shifted into a critical workflow of our deal id curation and management process.”
— David Piette, Programmatic Director at Mars United Commerce
Where can buyers create their first Deal ID—and how is Advanced Curation positioned long term?
Buyers can start immediately at advancedcuration.com; the company positions itself as infrastructure for fast, transparent Deal ID execution across major exchanges.
Advanced Curation is available now at no cost to media buyers. Create your first Deal ID at www.advancedcuration.com.
About Advanced Curation
Advanced Curation is an AI-powered Deal ID creation and management platform for media buyers at agencies and brands. The platform enables programmatic deal creation across CTV, OLV, display, and in-app environments in under five minutes, with no fees, no contracts, and no changes to existing media workflows.