Terms of Service

1. User Responsibility for Deal IDs

By using Advanced Curation's services, you acknowledge and agree that you are solely responsible for any Deal IDs that you create, configure, or manage through our platform. This includes, but is not limited to:

• The accuracy of deal parameters and targeting settings
• The appropriateness of inventory selections
• Compliance with your organization's policies and advertiser guidelines
• Verification that Deal IDs function as intended within your Demand Side Platform (DSP)

2. Inventory Verification Requirement

You must always confirm and verify inventory inside your DSP before utilizing any deals that you set up or that are created on your behalf. Advanced Curation provides tools to facilitate deal creation and management, but the final responsibility for verifying inventory quality, availability, and suitability rests entirely with you.

We strongly recommend that you:

• Review all deal parameters before activation
• Test deals in your DSP environment before scaling campaigns
• Regularly monitor deal performance and inventory quality
• Maintain open communication with your DSP account representatives

3. Limitation of Liability

Advanced Curation LLC is not liable for any mis-represented, fraudulent, or otherwise problematic traffic or inventory. While we strive to work with reputable Supply Side Platforms (SSPs) and Exchanges, we cannot guarantee the quality, authenticity, or performance of any inventory accessible through deals created on our platform.

You expressly understand and agree that Advanced Curation shall not be held responsible for:

• Invalid traffic (IVT) or fraudulent impressions
• Brand safety violations or inappropriate content placements
• Discrepancies between expected and actual inventory
• Performance issues related to inventory quality
• Any financial losses resulting from inventory issues

4. Inventory Issue Resolution

Any issues, concerns, or disputes regarding inventory quality, availability, or performance should be directed to and resolved with the relevant Supply Side Platform (SSP) or Exchange. Advanced Curation does not represent, own, or control the inventory made available through our platform.

For inventory-related issues, please contact the SSP or Exchange directly. They are responsible for:

• Inventory quality control and fraud prevention
• Publisher relationships and content verification
• Technical issues affecting deal delivery
• Billing discrepancies related to inventory

5. Our Role as a Technology Provider

Advanced Curation operates exclusively as a supporting technology layer that enables media buyers to seamlessly create and manage their own programmatic deals. Our platform provides tools, interfaces, and integrations to simplify the deal creation process across multiple SSPs and Exchanges.

6. Acceptance of Terms

By using Advanced Curation's services, you acknowledge that you have read, understood, and agree to be bound by these Terms of Service. If you do not agree with any part of these terms, you should not use our services.

Continued use of our platform after any modifications to these terms constitutes acceptance of those changes.

7. Questions and Support

If you have questions about these Terms of Service or need assistance with our platform, please contact us: